It’s that time of year and followers of our brand know that we value transparency into what’s going on at Authenticity50. We don’t know of any other brand that tells you exactly what’s going on and...
How to take care of your woven cotton blanket: Best wash tips + how to fix a snag or broken thread!
Your favorite woven cotton blanket can quickly fall victim to pet nails, watch bands, and other household items that love to snag and pull a thread. The good news is you can usually fix these snags...
8 Tips from HGTV's Jenny Marrs on How To Create a Luxury Experience at Home
We all want to feel relaxed, restored, and rejuvenated when we’re on vacation. It’s why we spend good money to stay at a nice place! Have you ever wondered how to create that luxurious ‘I’m-forever...
Weaving the finest blankets in Maine
When looking for the best blanket weavers in the country to make our Heritage Blankets, our search quickly landed us in the beautiful state of Maine. For good reason. The mill we came across has hi...
Cotton vs. Bamboo vs. Microfiber: What Makes the Best Bath Towel?
When purchasing bath towels, what qualities are most important to you? Absorbency...Durability...Comfort? The market is filled with unique options, some of the most popular being cotton, bamboo, an...
How often should you replace your pillow?
All good things must come to an end. Your pillow is no exception. As comfy and "broke-in" as it might be, your pillow could be full of allergens, nasty bacteria and other dangerous pathogens if it'...
Authenticity50 at HGTV Stars' Marrs Mercantile in Centerton, Arkansas
It all started roughly two years ago, when the production team from HGTV’s hit show Fixer to Fabulous reached out to us. They were impressed by our American-made mission and premium bedding product...
What is the best pillow for neck and back pain?
If you're 1 of the 100 million Americans that suffers from neck and back pain, choosing the right pillow is crucial for a good night's sleep and a pain-free day when you wake up. Traditional feath...
We know you enjoy learning about what’s going on each year with Authenticity50, and that you appreciate getting a behind-the-seams look at what’s happening. The State of A50 is your yearly view int...
Why you should use a washcloth
Every single hour your body sheds an average of 200,000,000 skin cells. Combine that with the dirt and grime of the day and you can easily see why you'd want to scrub that nastiness off your body e...
